Blogs

From Co-Parenting to Entrepreneurship: The Unexpected Lesson from All In Startup

I recently read All In Startup by Diana Kander, and I have to say—it completely blew my mind. The book presents an incredibly simple yet powerful idea: people don’t buy products; they buy solutions. Entrepreneurs often get stuck in the trap of having an idea, building the product, branding it, and then trying to convince customers to buy it. But the real key to success?

✅ Start by identifying the customer’s migraine-level problem
✅ Talk to them, understand their pain, and gather insights
✅ Build a solution that directly addresses their core need
✅ Then, and only then, brand and sell it

This sounds so obvious in hindsight, but how often do we skip straight to creating something we think people need—without really making sure it solves their biggest problem?

And that’s when it hit me… this is exactly what I do in co-parenting coaching.

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How Everything is Connected—Even When We Don’t See It

Sometimes, we find exactly what we need before we even know we need it.

That’s what happened when I stumbled upon Annie Duke’s work on decision-making. I wasn’t looking for a decision-making strategist. I was looking for support for BeAligned, my SaaS platform. But somehow, I found myself diving into her research on how our beliefs shape our choices, how we navigate uncertainty, and how we don’t need to know everything to make an impact.

And as I read, I realized: This is the missing puzzle piece.

For years, I’ve been on a journey of unexpected discoveries—each one transforming not just my business, but my approach to co-parenting and leadership.

I didn’t know how to run a business. Then I found Simon Sinek’s Golden Circle, and suddenly I had clarity on my why—not just for my company, but for co-parenting.
My company culture was struggling. Then I found the Arbinger Institute, and their outward mindset approach reshaped everything, from workplace dynamics to how co-parents interact.
I needed structure to scale. Then I found the Entrepreneurial Operating System (EOS), which helped me build a framework for business growth—and later, an “operating system” for co-parents.

And now, here I am, reading Annie Duke’s work, and I see how it all ties together.

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Feeling Sappy: Written from a Child’s Perspective on Supervised Parenting Time

I looked out the window and saw Mom pull into the parking lot, my heart was beating so fast! I love and miss Mom and can’t wait to hug her! But I’m also mad at her. Why did she fight with Dad? And why haven’t I been able to see her? When Mom got to the front door I ran and gave her a hug. She hugged me tight, and we both smiled. Mom and I walk with a woman to a room with a lot of toys. Mom and I play while the woman watches and sometimes writes things down. Mom says she’s happy to see me and be able to play together. I’m happy too, but I’m still a little upset. Before I knew it, it was time to go. Dad was coming to pick me up. Time went by so fast! Mom and I said goodbye and we hugged tight! I watched Mom out of the window as she drove away. I was sad when Mom left but I was also happy I got to see her. It’s okay to feel a lot of things all at the same time. Seeing Mom made me feel sad and happy. I guess you could say I was feeling sappy!

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Supervised Parenting Time Basics

Supervised Parenting Time (SPT) also often referred to as Supervised Visitation is when a parent in a co-parenting relationship is only permitted to parenting time with their child(ren) under the supervision of another individual. Social workers, counselors, and family members are all examples of individuals who may act as the supervising party. A Supervisor is responsible for ensuring the safety of the child(ren) during the parenting time and have the right to interrupt or terminate parenting if the child(ren) involved become(s) distressed or there is a safety concern. SPT can take place at a supervised parenting time facility, a parent’s home, or other public setting. Group supervision, one-on-one supervision, supervised exchange, and therapeutic supervision are all variations of SPT. SPT provides a safe, neutral environment for children and parents to maintain contact and foster family connections in a healthy and safe way despite high conflict situations.

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How Our Saboteurs Can Sabotage Our Children

Saboteurs are ways in which we sabotage our wellbeing and relationships. They are the negative voices in our head that generate negative emotions- anxiety, stress, frustration, and unhappiness. Saboteurs are automatic negative thoughts that are very difficult to break! (Positive Intelligence).

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