Sometimes, we find exactly what we need before we even know we need it.

That’s what happened when I stumbled upon Annie Duke’s work on decision-making. I wasn’t looking for a decision-making strategist. I was looking for support for BeAligned, my SaaS platform. But somehow, I found myself diving into her research on how our beliefs shape our choices, how we navigate uncertainty, and how we don’t need to know everything to make an impact.

And as I read, I realized: This is the missing puzzle piece.

For years, I’ve been on a journey of unexpected discoveries—each one transforming not just my business, but my approach to co-parenting and leadership.

• I didn’t know how to run a business. Then I found Simon Sinek’s Golden Circle, and suddenly I had clarity on my why—not just for my company, but for co-parenting.
• My company culture was struggling. Then I found the Arbinger Institute, and their outward mindset approach reshaped everything, from workplace dynamics to how co-parents interact.
• I needed structure to scale. Then I found the Entrepreneurial Operating System (EOS), which helped me build a framework for business growth—and later, an “operating system” for co-parents.

And now, here I am, reading Annie Duke’s work, and I see how it all ties together.

The Common Thread: The Power of What We Don’t Know

Her work reinforces something I’ve been experiencing all along:

✅ We don’t need to know everything to make good decisions. We just need to keep learning and refining.
✅ The best decisions come from questioning assumptions. What we believe shapes the choices we see as available.
✅ Uncertainty isn’t something to fear. It’s an invitation to be curious, take aim, and adapt.

What This Means for Co-Parents and Leaders

Just like in business, co-parenting is full of uncertainty. But we don’t have to wait until we have all the answers to make a difference. The most powerful thing we can do is:

1️⃣ Define our mission—our why—so we have a clear target.
2️⃣ Question our assumptions—so we can recognize new possibilities.
3️⃣ Make small, informed choices—because even tiny shifts can create massive impact.

I didn’t expect to find Annie Duke’s work last week. But now that I have, I see how every lesson I’ve learned has been leading me to this realization: Everything is connected.

And the best thing we can do? Keep learning. Keep questioning. Keep taking aim.

#DecisionMaking #Entrepreneurship #CoParenting #MindsetShift #SafeguardingChildhoods #BeH2O